Delivery services are almost compulsory in the fast and convenient world of takeaway food. In fact many customers choose a restaurant based on whether they provide delivery and how much they charge for it.
You don’t always have to offer free delivery to make your customers happy, but if you can afford to this is a great way to compete against other restaurants in your area. If you do feel a need to charge, why not charge a smaller fee for nearby suburbs and a higher fee for suburbs further away, you could even give free delivery for orders over a set value.
When you have an online ordering website all of your customers’ data is collected and stored so you can make the best decision on when to lower a delivery fee, charge higher fees for certain suburbs and when to provide free delivery all based on up to the minute statistics.
Check out the below map as an overview of one of our restaurant's delivery area statistics -
And remember with online ordering websites, you also have the freedom to change these fees at any time, which makes running occasional FREE delivery campaigns easy, inexpensive and effective.